Reframing Positioning
Clarifying Complexity
Selected projects in communication strategy and architecture, showing how clearer decisions align business, audiences, messages, channels, and experience.
Aligning Experience
Each engagement begins with the business context and ends with a communication system people can understand, use, and sustain.
Selected projects
Each project begins with the business: its ambition, audiences and challenges. Erika brings positioning, messages, arguments and channels into one coherent communication architecture—so every point of contact supports clearer decisions and stronger relationships.